Popular clothing brand Hollister has signed former Fortnite world champion Kyle “Bugha” Giersdorf as its “chief gaming scout,” who will be handpicking several up-and-coming streamers to mentor through their young careers.
As part of the partnership, Hollister is launching a hoodie and sweatpants set, co-created with Bugha, according to a press release from the company. Bugha believes that his own “overnight celebrity” status and experience with streaming will be a valuable asset for the selected streamers. 메이저토토사이트
“From the time that I won the World Cup, I instantly knew that things would be different for me, that my life was probably going to change a little bit,”
Bugha told Dot Esports. “I didn’t know how fast it was going to happen… I did find myself maturing quickly.”
It’s one thing to be a 16-year-old kid and have a measure of online fame, known for something within a niche internet community. It’s another thing completely to go on Jimmy Fallon’s The Tonight Show, taking banter from the world about the “typical gamer” lifestyle.